Our Story
Why we exist
To design wardrobes around our clients that accompany their lifestyles through it all. Because the world does not need another clothing designer who simply wants their name to be known. Instead we believe the world needs more human connection and our part is to design the clothes that assist in this.
The Founder's Journey
Adam Groh
Adam was not born into the luxury world, in fact he was born into the dirt industry, commercial landscaping. Learning how to run equipment long before tying a tie yet this was necessary, great landscaping teaches beauty in the details, and attention to the small things.
When he moved into retail, he thought it was all about the features and the process. But instead he learned that most men do not care about any of that, but want clarity instead. They want someone to say, this works, that doesn’t, and then make it happen.
He did not come from money or luxury connections, but instead built this brand the same way clients built theirs, through work.



